Digital transformation is one of the most important organisational topics right now. It promises to revolutionise the way that technology is used by businesses, opening new market sectors, improving customer experience and helping organisations redefine the products and services they deliver.

However, despite the promise, digital transformation is a nebulous and sprawling term. The immense scale and lack of precise definition makes digital transformation very difficult to quantify and visualise in meaningful terms.

This paper is designed to help turn the theory of digital transformation into a tangible strategy. We explain the basics of digital transformation, breaking down the definition and rebuilding it as something practical and operational. We look at why digital transformation is so challenging and how to manage the building blocks which will support an initiative. Finally, we explain how to progress through the infant stages, change the IT- business culture and create a foundation of digital transformation that will alter the business forever.